Cookie Policy

Mefzy Cookie Policy / Cookie Consent Notice:

Effective Date: [November 13^th, 2025]

This Cookie Policy explains what cookies are, how Mefzy (“we,” “us,” or “our”) uses them on our website, and your choices regarding their usage. This policy should be read in conjunction with our Privacy Policy, which provides more detail on how we process your personal data.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, personalize content, and provide reporting information.

Cookies can be categorized as:

• Session Cookies: These expire once you close your browser.
• Persistent Cookies: These remain on your device for a set period or until you delete them.
• First-Party Cookies: Set directly by the website you are visiting (Mefzy).
• Third-Party Cookies: Set by a party other than the website you are visiting (e.g., Google, Meta, or advertising partners).

2. How Mefzy Uses Cookies

We use cookies for several purposes, primarily for the functionality of our e-commerce store and for marketing effectiveness:

A. Strictly Necessary Cookies (Always Active)

These cookies are essential for you to browse the Site and use its features, such as accessing secure areas and adding items to your shopping cart. The Site cannot function properly without these cookies. These cookies do not require your consent.

• Examples: User login status, shopping cart contents, security tokens.

B. Performance and Analytics Cookies

These cookies collect information about how you use the Site (e.g., which pages you visit most often, if you encounter error messages). This data helps us monitor and improve the performance and design of the Site.

• Examples: Google Analytics cookies to track page views, traffic sources, and user behavior.

C. Functionality Cookies

These cookies allow the Site to remember choices you make (such as your username, language, or region) and provide enhanced, more personalized features.

• Examples: Remembering site preferences or allowing the use of live chat features.

D. Advertising and Targeting Cookies (Requires Consent)

These cookies track your browsing habits and activity to build a profile of your interests. They are used to deliver relevant advertisements to you on other websites and social media platforms. They also help us measure the effectiveness of our campaigns.

• Examples: Cookies set by Google Ads, Meta (Facebook/Instagram), and TikTok for retargeting and personalized ad delivery.

3. Your Consent and Choices

A. Consent Requirement

By law, we require your explicit consent to place any non-essential cookies (Performance, Functionality, and Targeting/Advertising) on your device.

When you first visit the Mefzy website, you will see a Cookie Consent Banner that allows you to:

1. “Accept All” (Consent to all cookie types).
2. “Reject Non-Essential” (Only Strictly Necessary cookies will be used).
3. “Cookie Settings/Manage Preferences” (Customize which non-essential categories you consent to).

B. Withdrawing Consent

You have the right to change or withdraw your consent at any time. You can typically do this by:

• Clicking a “Manage Cookies” or “Cookie Settings” link (which we will place in the footer of the Site).
• Adjusting your browser settings to block or delete cookies from the Mefzy website. Note that disabling Strictly Necessary cookies may break basic site functions.

C. Updates to This Cookie Policy

• We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or how we operate.
• When we make changes, we will update the “Effective Date” at the top of this page.
  Continued use of the Site after updates means you accept the revised policy.

4. Contact Us

For questions about this Cookie Policy, please contact us at:

• Support: support@mefzy.com